根據我國商標法第18條「商標，指任何具有識別性之標識，得以文字、圖形、記號、顏色、立體形狀、動態、全像圖、聲音等，或其聯合式所組成。」其中非傳統商標也包含了位置商標(Position marks)。以往申請人大多以文字、圖形、記號向智慧財產局申請商標註冊，但近十年申請「非傳統商標」之商標申請案日漸趨長。以下為美國航空公司於我國註冊之位置商標。
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著名玩具品牌Hasbro產品培樂多黏土（Play-Doh）成功註冊氣味商標
非傳統商標已然成為近年國際商標申請的趨勢之一。美國專利商標局於2018年核准知名玩具品牌Hasbro註冊其明星產品培樂多黏土（Play-Doh）的氣味商標，為非傳統商標的成功案件再添一例。
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The importance of evidence of trademark use
In general, after obtaining the trademark registration, a trademark owner may think he/she has the trademark rights and always omit to collect relevant evidence of use in related to the registered trademark. In practice, a trademark owner must use the registered trademark in correct methods.
Continue readingTake Non-traditional trademark：How to write the description of an scent trademark and preserve the sample to make the Scope of the Rights More Specific
Take Non-traditional trademark：How to write the description of an scent trademark and preserve the sample to make the Scope of the Rights More Specific
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