「位置」也可以成為商標!?隨著科技日新月異，企業的行銷手法推陳出新，當相應的特徵已可成為消費者辨識商品來源，因此而生各種非傳統商標型態，位置特徵即為其中一種，本文將從知名的法國Christian Louboutin紅底高跟鞋案件談起。
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位置商標是甚麼？
著名玩具品牌Hasbro產品培樂多黏土（Play-Doh）成功註冊氣味商標
非傳統商標已然成為近年國際商標申請的趨勢之一。美國專利商標局於2018年核准知名玩具品牌Hasbro註冊其明星產品培樂多黏土（Play-Doh）的氣味商標，為非傳統商標的成功案件再添一例。
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The importance of evidence of trademark use
In general, after obtaining the trademark registration, a trademark owner may think he/she has the trademark rights and always omit to collect relevant evidence of use in related to the registered trademark. In practice, a trademark owner must use the registered trademark in correct methods.
Continue readingTake Non-traditional trademark：How to write the description of an scent trademark and preserve the sample to make the Scope of the Rights More Specific
Take Non-traditional trademark：How to write the description of an scent trademark and preserve the sample to make the Scope of the Rights More Specific
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